"Clothes mean nothing until someone lives in them. A woman in a suit embodies power, grace, and individuality, breaking barriers with every step." – Coco Chanel

Our founder and designer, Choyi Yi, began her journey with a vision: to create pieces that embody the strength and elegance of powerful women in every aspect of their lives. Inspired by her father, Sanghyun Beak (Bekk), who instilled in her the importance of precision and excellence, Choyi embraced a work ethic rooted in doing things right and seeing them through to perfection. One of his most memorable lessons was, “Don’t be scared by men in suits—get your work done with confidence.” This advice became a cornerstone of her philosophy, inspiring her to create her own suits that made her feel both powerful and feminine.

With years of experience as a designer in downtown Los Angeles, Choyi often dreamed of versatile clothing that was not only stylish and professional but also elegant and feminine—appropriate for any occasion or situation without being overly revealing. As a working woman in a high-pressure industry, she sought designs that were distinctive yet understated, with thoughtful details that made her feel confident and unique.

Driven by her passion for creating impeccably crafted pieces that could seamlessly transition through different moments in life, Choyi officially launched her brand in 2022. Naming the brand after her father's last name, "Bekk," she honors his memory and the belief he had in her to accomplish anything she set her mind to. Since his passing in 2011, Choyi has carried his teachings forward, building a brand that empowers women to exude confidence and grace. Offering timeless silhouettes that blend strength and femininity, her designs are crafted to inspire women in any setting, from the boardroom to a special evening out. The journey continues, fueled by her father’s legacy and her unwavering vision.

Women And children

At our core, we deeply value women and children. As a women-owned brand, we are dedicated to celebrating and highlighting the vital role and contributions of women not only in modern society but also within the family. These values inspire and guide every aspect of our work, shaping our commitment to empowerment and care.

Community first

We strive to connect with each and every one of you, ensuring that your voice is heard and your needs are understood. Our goal is to foster a supportive community within our brand—one where you’re not just a customer, but a valued part of our family. We want to hear from you, learn more about you, and build a meaningful relationship together. Your journey with us is more than a transaction; it’s the foundation of a lasting connection.

Timeless Over Trendy

As a fashion brand, we understand the importance of offering trendy pieces to our customers, but we place greater value on timeless designs. Our goal is to create pieces that will remain staples in your wardrobe for years to come. We carefully select high-quality fabrics and craft enduring silhouettes to ensure each piece is both stylish and lasting, bringing you joy season after season.

Where are we located?

In the heart of Los Angeles

All of our pieces are exclusively designed by Choyi Yi in our Downtown Los Angeles studio. Each order is thoughtfully and ethically prepared in Los Angeles by a team primarily made up of moms and women. We are committed to creating a safe and comfortable workspace, where team members can occasionally bring their pets and kids, fostering a unique and supportive environment for working mothers.

While most of our pieces are crafted in China, we collaborate closely with our trusted vendor to ensure the highest standards of fair wages and an exceptional work environment for our entire team overseas.