The Bekk makes timeless, refined clothing for women who want to feel confident, elegant, and appropriate, no matter the occasion.
Inspired by vintage silhouettes and modern minimalism, our pieces are quietly feminine, thoughtfully made, and designed to carry you through life’s meaningful moments with ease and grace.
ABOUT CHOYI BEKK YI
Sanghyun Baek, my father, lived by one simple belief: “Finish well what you’ve started.”
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To me, finishing well means starting well. It’s about beginning with purpose, growing through the process, and staying true to yourself until the very end.
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That belief shaped the heart of this brand. I wanted to create pieces that reflect staying true to yourself from beginning to end — built on refined, timeless silhouettes and a femininity that carries quiet strength.
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Our pieces are designed to be worn when the moment matters — and to stay with you through each chapter. They carry through season after season, made to be worn, remembered, and trusted for the moments you want to hold onto.
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We hope our pieces meet you in meaningful moments — the milestones, the quiet in-betweens, and everything that matters. And more than anything, we hope they stay with you. To finish well.
Women and Families
At our core, we honor women and families. As a women-owned brand, we’re driven by a deep respect for the strength, grace, and essential role of women—both in society and at home. These values shape everything we do, inspiring a commitment to empowerment, care, and timeless design.
Community first
We’re here to build more than a brand—we’re here to build a relationship. At The Bekk, every voice matters. We listen, we learn, and we grow with you. You’re not just a customer—you’re part of our community, our story, and our inspiration.
Timeless Over Trendy
While we embrace trends, our heart lies in timeless design. At The Bekk, we create pieces meant to live in your wardrobe for years—not just a season. With carefully chosen fabrics and refined silhouettes, each garment is crafted to endure in style and spirit, offering lasting beauty with every wear.
In the heart of Los Angeles
All of our pieces are exclusively designed by Choyi Yi in our Downtown Los Angeles studio and made in China.
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Each order is thoughtfully and ethically prepared in Los Angeles by a team primarily made up of moms and women. We are committed to creating a safe and comfortable workspace, where team members can occasionally bring their pets and kids, fostering a unique and supportive environment for working mothers.
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While most of our pieces are crafted in China, we collaborate closely with our trusted vendor to ensure the highest standards of fair wages and an exceptional work environment for our entire team overseas.
