Loie Oversized Maxi Coat, Tan

Proudly based in Los Angeles, California, all of our orders are thoughtfully prepared and shipped directly from our LA facility.

We understand the concerns often associated with “Made in China,” but our approach is different. We work exclusively with small, family-owned ateliers—many of which are women-led—that bring decades of craftsmanship and care to every piece. These partners share our values of ethical practices, quality, and dignity in work. We’re proud to support skilled artisans and their families while delivering beautifully made garments that reflect our standards and purpose.

No, we don’t dropship. All of our designs are created in-house in Los Angeles by our founder, Choyi Yi. Our garments are thoughtfully produced in China by trusted partners, then shipped to our LA facility, where we personally pack and ship every order to you.

All of our collections are designed by our founder, Choyi Yi, in Los Angeles. Her vision and hands-on approach guide every detail, from silhouette to finish.

We officially launched in 2022—and we’ve been growing ever since.

As a small business, we may not implement large-scale sustainability initiatives yet, but we approach every decision with care. We prioritize using sustainable fabrics whenever possible. When design or cost limitations require alternatives like polyester blends, we consciously limit production volumes and cap inventory to avoid excess. With only 20–30 styles per season, we focus on thoughtful design and mindful manufacturing to reduce waste and encourage long-term wear.